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Which effort pays off? Analyzing ideators’ behavioral patterns on corporate ideation platforms Michael Gamber, Tobias Kruft, Alexander Kock kHUB post date: March 18, 2024 Originally published: August 16 2021 (PDMA JPIM • Vol. 39, Issue 3 • May 2022) Read time: 55 minutes Access the Full...
Building design as a dynamic capability: A model for design integration Julie Sahakian, Sihem BenMahmoud Jouini kHUB post date: January 2, 2024 Originally published: June 6, 2024 (PDMA JPIM • Vol 40, Issue 5 • September 2023) Read time: 65 minutes Access the Full Article A growing number...
Creativity - TEDTalks with Practitioner Insights Read Time: 2 Minutes The Power of Imagination Designing products and services involves deeply understanding consumers’ beliefs, attitudes, and inner selves as product managers; the journey to a fine and competitive product is a function...
Capturing product/service improvement ideas from social media based on lead user theory Chang Yin, Cuiqing Jiang, Hemant K. Jain, Yao Liu, Bo Chen kHUB post date: December 20, 2023 Originally published: May 19, 2023 (PDMA JPIM • Vol 40, Issue 5 • September 2023) Read time: 45 minutes Access...
Function Analysis: Foundation to Concept Development Read Time: 5 minutes The details are details. They make the product. The connections, the connections, the connections. In the end, it will be these details that give the product life. Charles Eames Consumers...
A "Jobs To Be Done" Case Study Steve Hansen, Phase 5 kHUB post date: October 31, 2023 Originally presented: October 26, 2023 Watch time: 60 minutes Access the Webcast In this webcast Steve Hansen, partner at Phase 5, will walk through how and why to bring the voice of end users into your...
Know Your Customer Peter Monkhouse kHUB post date: October 20, 2023 Read time: 6 minutes When I took my MBA, my marketing professor was an engineer who had developed, in his opinion, the world's best personal hovercraft, three times. He had also declared bankruptcy three times. After the...
Read Time: 2 Minutes When asked “How would you know a good decision if you saw one”, audience members at PDMA’s Inspire Innovation conference September 18, 2023 in New Orleans said things like “Alignment with goal and vision” and “Aligned with expectations” and “True alignment (not just...
Level Up Your Product: Innovation with Game Mechanics Michael Hyzy & Bret Wardl kHUB post date: September 8, 2023 Read time: 10 minutes Games have a magical way of drawing us in, captivating our attention, and compelling us to spend countless hours immersed in their worlds. Now, smart...